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When various activities are completed successfully we push info to the Data Layer which can be used to trigger pixels and other tags using Google Tag Manager or other tag manager systems.

Post donation we call

dataLayer.push({'event': 'Donation', 'conversionValue': 'donationAmount'});

where donationAmount would be the decimal amount of the donation.


Depending on which registration the user completes one of the following would be called.

...

For Role Reg completion: dataLayer.push({'event': 'Registration', 'type': 'RoleReg'});


When social share icons are clicked one of the following is called:

dataLayer.push({'event': 'Social Share', 'type': 'Twitter'});

dataLayer.push({'event': 'Social Share', 'type': 'Facebook'});

dataLayer.push({'event': 'Social Share', 'type': 'LinkedIn'});


https://support.google.com/tagmanager/answer/6106716?hl=en